Powering Honda: Honda’s Online Presence Rebuilt for 13 Markets
Honda SA's Website Relaunch
Engineered For A World-Class User experience
Shaping Honda’s Digital Future Across 13 Regions
Overview
For a brand as iconic as Honda, a website isn’t just a digital presence, it’s a core touchpoint for customers, dealers, and markets alike. With operations across 13 African countries, Honda needed a flexible, future-ready platform to deliver fast, seamless user experiences while maintaining global brand consistency. WeFuse delivered a complete website rebuild using a mobile-first, headless architecture. This modern framework empowered regional teams with the flexibility to localise content, while ensuring every site remained secure, scalable, and aligned with Honda’s global design system. A platform engineered to perform, built for brand impact, customer experience, and long-term growth.
Our Approach
The Cool Factor
Yes, this project has it:
- Craft CMS serves as the powerful headless content hub, giving regional teams the freedom to manage content independently.
- React & Kubernetes power a fast, dynamic, and scalable front-end, ensuring consistent performance across all markets.
- Seamless SSO and smart data routing allow each country to operate with tailored business logic while staying connected to the larger platform.
Designing for Consistency and Flexibility
We created a robust design system grounded in Honda’s global visual language, but flexible enough for localisation across 13 African markets. Every component was built with modularity in mind, ensuring visual consistency, faster rollouts, and effortless content customisation for regional teams.
Rebuilding the Experience From the Ground Up
This wasn’t just a facelift. We reimagined the user experience with a mobile-first lens, designing intuitive journeys, lightweight interfaces, and user-friendly layouts optimised for low-bandwidth environments. Every page was built with accessibility, usability, and performance front of mind.
Empowering Regional Teams with the Right Tools
Local markets had the autonomy to manage their own content through a flexible CMS, while the central team retained governance and brand control. This balance of independence and consistency was crucial for rollout success.
Engineering a Headless Solution for Scale
We implemented a headless Craft CMS, powered by a React front-end and deployed via Kubernetes on Azure. This decoupled architecture allows for faster site performance, improved security, and effortless scalability, ideal for managing multiple regional sites under one unified platform.
Launched In 13 Countries. Optimised for Ongoing Excellence.
Results
And Impact
And Impact The relaunch of Honda’s digital platform was more than a technical upgrade, it was a strategic transformation that delivered measurable impact across regions. With a mobile-first experience, flexible infrastructure, and performance-focused design, the new platform positioned Honda for long-term digital success across 13 African markets.
Our Successful Results
- Localised sites launched
- 5
- Faster page load speeds
- 18 %
- Faster Content Delivery
- 25 %
- Uptime with Real-Time Analytics
- 35 %
Launched Across 13 Countries
A seamless rollout delivered region-specific versions of the site, each fully localised while remaining aligned with Honda’s global brand identity.
Mobile-First Experience
Designed with Africa’s mobile-dominant users in mind, the new site delivered lightning-fast load times and intuitive navigation, even in bandwidth-light environments.
Scalable Headless Architecture
The decoupled system ensured lightning-fast performance and simplified content management, with a framework ready to scale into new markets or roll out additional features with minimal effort.
Performance Dashboards Embedded
Live dashboards enabled the Honda team to monitor site traffic, user journeys, and conversion funnels in real time, empowering continuous optimisation and smarter remarketing.
Lessons Learned
Key Takeaways
Every project brings valuable insights, and Honda’s website relaunch was no exception. From design decisions to deployment strategies, these are the key takeaways that continue to inform how we build future-ready platforms:
- Flexibility drives adoption
- Mobile-first isn’t optional
- Data fuels design
By putting users, markets, and data at the centre of the build, we created a platform that’s not only scalable but smarter with every click.
We Built A UI Kit That Scales Effortlessly Across Countries, While Still Honouring Honda’s Legacy Of Design Precision.
Ready to Future-Proof Your Website?
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