Precision in Motion: How WeFuse Accelerated Honda’s Campaign Success
Honda Performance Marketing
From Challenge To Triumph
How WeFuse Scaled Performance by 104.7% with Smarter Strategy & Creative Execution
Overview
Following a challenging Q3, Honda needed a strategic refresh to boost engagement and conversions, without increasing budgets. - To drive better results, WeFuse restructured the campaign by: - Refining audience segmentation for sharper targeting - Revamping creative assets to increase engagement - Optimising CRM integration for better lead conversion. - Leveraging deep data analysis for continuous improvement.
We Fused data and Design to achieve 104.7% performance growth with only 1.5% more budget
Our Approach
Creative Transformation
We reimagined Honda’s creative approach by introducing a mix of high-performing assets:
- High-impact visuals to capture attention.
- Carousel ads for interactive storytelling.
- Video content in multiple formats for maximum platform compatibility.
- 10 different creatives were tested, with AI-powered optimisation automatically shifting budget to the best performers.
Data-Driven Decision Making
WeFuse conducted a detailed analysis of Q3 data to identify weaknesses and opportunities.
- Behavioural insights from GA4 & GTM helped refine targeting strategies.
- Iterative campaign optimisations ensured ongoing performance improvements.
CRM Optimisation & Lead Management
We streamlined Honda’s CRM & UTM tracking, enabling:
- Accurate lead attribution for better budget allocation.
- Standardised follow-up processes to improve conversion rates.
- First-party data enrichment, enhancing Honda’s ability to retarget high-value audiences.
Precision Targeting & Consumer Insights
WeFuse’s research revealed that users preferred cashback offers over standard finance deals:
- This insight reshaped the campaign’s messaging, leading to higher engagement & conversion rates.
First-Party Data Capture & Enrichment
- We maximised first-party data collection through GA4 & GTM, improving audience segmentation and remarketing efficiency.
- Lead tracking fed directly into ad platforms, enabling automated optimisation.
Lessons Learned
Key Takeaways
Success isn’t a one-time event, it’s a process of constant learning and refinement. From testing and optimisation to creative innovation and data-driven strategies, every insight shapes stronger, more effective campaigns. Here’s what we’ve learned along the way:
- Iterative testing & optimisation drive long-term success.
- Creative diversity fuels performance.
- Data-driven targeting maximizes ROI.
- CRM & marketing integration is crucial for lead conversion.
By embracing these lessons, we continue to refine our approach, drive better results, and unlock new growth opportunities.
Results
And Performance
After implementing a tailored strategy, WeFuse delivered impressive results that far exceeded expectations, achieving significant growth without substantial budget increases.
Our Successful Results
- Performance increase
- 37 %
- Budget increase
- 1 %
Performance Growth
A 1.5% budget increase drove 104.7% performance growth, fuelled by better targeting, creative excellence, and optimised lead management
Lead Generation Success
Standardised UTM tracking and CRM integration boosted lead quality, setting record volumes and improving media performance.
Creative Impact
Diverse creatives helped platforms find top-performing assets, boosting engagement and conversions.
Channel Success
All marketing channels experienced growth, with some outperforming by several hundred percentage points.
The Bottom Line? Smart Strategy + Data-Driven Execution = Record-Breaking Results